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Dr. Robert Cialdini on The IJK Podcast In this episode of The IJK Podcast, host Imad-Jack Karam sits down with Dr. Robert Cialdini, the world-renowned psychologist and bestselling author of Influence and Pre-Suasion. Dr. Cialdini’s pioneering research on the psychology of persuasion has shaped how businesses, leaders, and everyday people understand why we say yes. His seven principles of influence — reciprocity, commitment & consistency, social proof, liking, authority, scarcity, and unity — have become essential tools in marketing, communication, and behavioral science. Together, we explore how these timeless principles hold up in a world transformed by technology, AI, and constant digital noise. The conversation covers:
If you’ve ever wondered why people say yes — and how influence can be used ethically to inspire action rather than manipulate, this conversation is for you. 🎧 Listen now on YouTube, Spotify, or Apple Podcasts 📩 Subscribe to The IJK Podcast for more conversations at the intersection of psychology, leadership, and technology.
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