In the latest episode of the IJK Podcast, I had the great opportunity to sit down with John Saad, a renowned media personality and passionate mountaineer from Lebanon.
John’s journey through the media landscape is nothing short of remarkable. As the Founder & CEO of The Official Lebanese Top 20, he has shaped the industry over the last 25 years, making significant contributions to Radio, TV, and Print. Starting as an advertising executive, John’s career evolved into a dynamic role where he launched and managed promotional and event planning firms across more than 10 countries, including Lebanon, the UAE, Jordan, the US, and the UK. His talents didn’t stop there; John also spearheaded Virgin Radio Jordan, hosted the first French radio show in the UAE, and brought us the iconic ‘Music Show’ on MTV Lebanon— a show I personally enjoyed. But John's story extends beyond media. He is an adventurer at heart, with a deep love for trekking that has taken him to new heights—literally. After years of exploring the majestic mountains of Lebanon, John embarked on some of his most challenging expeditions yet. In April 2023, at a time when most are slowing down, John completed the Everest Base Camp Trek, and just a couple of months ago, in June 2024, he summited Mount Kilimanjaro. In this IJK Podcast episode, we dive into John’s latest mountaineering adventures, discussing the physical and mental challenges of these treks and the lessons he’s learned along the way. His stories are not only interesting but deeply inspiring, showing that it’s never too late to push your limits and explore new horizons. Tune in to this exciting episode to hear more about John’s extraordinary journey and his thrilling experiences in the world of mountain climbing!
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September 2024
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